Bird’s current branding is nonexistent and they don’t have a consistent branding for the company touchpoints. Their business needs branding that reflects the high-quality products and to target a younger demographic to continue business.
Although Bird’s does have poor branding they do have many devoted customers that have gone there for many years because of their great products and low prices. The solution was a brand that reflects the history behind the store but also appeals to a younger audience.
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